Report shows that Amazon uses data from Alexa smart speakers to serve targeted ads – The Verge

Amazon and third parties (including advertising and tracking services) collect data from your interactions with Alexa through Echo smart speakers and share it with as many as 41 advertising partners. That data is then used to “infer user interests” and “serve targeted ads on-platform (Echo devices) as well as off-platform (web).” It also concludes that this type of data is in hot demand, leading to “30X higher ad bids from advertisers.”

— Read (The Verge)